Tween Punk Rock and a Hard Place

It’s 9:30 on this April 1 Tuesday night — so right now, Avril Lavigne is probably taking the stage at Boston University’s Agganis Arena, I’m really curious about who’s there to see her. It’s an awfully big room for an act that isn’t exactly burning up the charts right now. Just a few years ago she was the Hannah Montana of the pop-punk scene. Tween girls, and yeah plenty of teen girls (fess up now) were snapping up her “Let Go” CD. The songs Complicated and Sk8er Boi were everywhere — the fact that she was actually a teenager herself (with a nifty little fashion sense) didn’t hurt either. Packaged — yet plucky — she was the it girl of the moment.

But that was 2002-2003. Now it’s 2008, and she’s struggling to be relevant. Her current album, “The Best Damn Thing” is out there, but their ain’t much buzz. She’s married to Deryck Whibley, the singer/guitarist of the pop-punk band Sum 41 — their ain’t much buzz for his band either. In fact right now it’s looking like they’re victims of their past success.

It’s one of the toughest things about hitting it big, fast, in the music biz — there’s absolutely nowhere to go but down. Also, as Miley Cyrus will probably soon discover, the worst possible age group to click with are tweens. They have a voracious appetite for pop culture, but they’re constantly on the lookout for the next hot thing. They have NO loyalty, and they don’t look back. Hello, New Kids On The Block, Backstreet Boys, Spice Girls ect.

Can our girl Avril dig out of the tween trap? We’ll, I’ll be interested in hearing some of the feedback from the concert. April can be the cruelest month though.


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